A multi-vendor-sponsored eCommerce/promotional campaign designed to encourage consumers and small business owners to upgrade their older computers to newer models featuring Windows 10. Banner ads running in key categories on OfficeDepot.com along with an off-site paid campaign drove traffic to the page.

A Javascript-powered sorting feature allows shoppers to quickly filter the sponsored computers by brand and price.

A center widget promotes different Microsoft Office packages that could be purchased at the same time as the computer. These "attach" programs are a very successful tactic for Microsoft and greatly increase software sales.

The campaign was successful enough in Q1 that it was extended twice, for Q2 and Q3.